Facebook can match this data to its ads data to see if a paid promotion in the News Feed eventually led to e-commerce sales. Instead, the strategy is to use its status as a layer to gather data on what Facebook users buy and from where. Since the debut of Autofill, Facebook said it wouldn’t charge a fee for its use.
For now, it’s being tested with Facebook, but if it’s popular Facebook might make it available to other e-commerce developers.
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The new Autofill feature recognizes when you’ve clicked an ad with a promo code, and auto-populates it in the promo code field during check out. You might forget to copy it before you tap through. But on mobile where you only see one screen at a time, copying and pasting that promo code is a pain. Many Facebook advertisers include promo codes in their ad copy in hopes of enticing users to click through and make a purchase for offering them a discount. Ku also described how the new Autofill promo code feature works with JackThreads. What we’ve done with Ecwid is integrate Autofill With Facebook so their customers can easily enable Autofill on their sites.” So along with other widgets, Ecwid merchants will be able to instantly turn on Autofill. They provide a suite of tools…you can turn on and off. Facebook’s Mary Ku told me “Ecwid is a platform. I asked Facebook during the F8 e-commerce session’s Q&A exactly how the integration works. Its mobile-response sites lets developers quickly build a single interface that can be used by customers across the web and mobile. Today’s rollout to Ecwid’s partners will get a ton more developers testing Autofill. Ecwid’s e-commerce site builder supports 450,000 merchants in 175 countries and it the top store-builder app on Facebook. Rather than a competitor, Autofill was framed as a personal data layer on top.
In September it announced it was partnering with PayPal, Braintree (now part of PayPal), and Stripe to integrate Autofill with their payment processing backends. At its F8 developer conference, the social network also announced a test of an extension to Autofill that lets JackThreads customers to pull in promo codes if a user clicks through from a promo code-filled Facebook ad.įacebook started testing the Autofill API in August with JackThreads, a clothes shopping app. This offer is only valid for readers in the U.S.Facebook today announced a partnership with e-commerce site platform Ecwid to let its 450,000 merchants easily integrate Autofill With Facebook, a feature that lets customers pull in credit card, billing, and shipping info they’ve stored on Facebook. The Green Days sale is our biggest discount of the year, so don’t snooze on the savings. Join our growing community of founders, investors and startup teams at a discounted rate here. Other benefits include an improved experience, access to TechCrunch Live and our members-only newsletters, and 20% savings on future TechCrunch events. Learn more about the types of articles included with TechCrunch+ here. TechCrunch+ unlocks access to private market analysis and in-depth interviews with experts on fundraising, growth, monetization and other core startup topics. From now until November 17 TechCrunch readers can save 30% on annual and two-year TechCrunch+ memberships through the Green Days sale. The holiday season is upon us, and that means big savings on TechCrunch+ membership.
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